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You Got Served is a video series we’ve been putting out for a few months. The concept is simple: We take a platter of sushi, and go to businesses and organizations around town and “serve” them a free lunch. We pick ones that we have nice things to say about, do business or that have a lot of positive vibes.

Aside from just being a fun thing to do, there are lots of pieces to it that work together to make it a success. It’s a great way to spread the word about Soyumi through the program itself, word of mouth and especially through social media. We can introduce sushi to some people who haven’t had it before. And there is relatively little investment on our end.

Our most viewed video currently is a You Got Served video with Anderson’s General Store that has about 200,000 views. We’re talking about four times the population of Statesboro, GA, which is really phenomenal and goes back to what I’ve mentioned before on the power of social media.

A big part of this is engaging with customers and the community. You can leave a comment on our videos, like and share the page and you have the opportunity to decide who the next business to get served will be.

I want to give a shout-out to Davis Marketing Group — Scottie Davis, who I had a chance to talk with while rehearsing for Statesboro’s Dancing with the Stars. I totally credit her for the idea to start this program. We are constantly innovating and planning community events like this, so I was absolutely on board with this concept.

Check it out!